Loved this little snippet today. Just by setting the table and having a nicer eating experience encourages people to eat less.
Researchers decorated a section of a restaurant with indirect lighting, soft music, white tablecloths and candles on the tables. The room was soundproofed, isolated from the loud music and the bright lights of the rest of the restaurant. Only one thing remained the same: the menu.
As customers arrived, they were randomly assigned to one room or the other. The investigators tracked the customers’ orders, how much time they spent eating and how much was left on their plates when they’d finished.
The study, published last month in the journal Psychological Reports, found that food selection did not differ between groups. However, the ‘fine diners’ spent an average of 4.7% more time eating but actually ate less of what they ordered — 86% of the food on their plates, compared with 95% by those in the ‘normal’ room.
The fine diners ate an average of 775.3 calories, while the others ate 949.2. Yet on questionnaires, the fine diners rated the food more highly.
“You create a nice atmosphere, people talk more, they concentrate less on the food,” said one author of the study, “and they leave the place more satisfied”.
Right, where’s me candles…?
Source: PCOS enews Sep 12