What A Pong: Protective Mobile Phone Cases That Don’t Lose Signal

It’s always interesting to see a new device to help us limit our exposure to mobile phone radiation. Even better when it is case that looks pretty!

Have you seen the Pong cases for iPhone and Blackberry? Basically, they are designed to protect you from exposure at the same time as maintaining your signal strength, which most devices don’t do; you usually get less exposure but with a loss in signal strength from what I read.

Mobile phones have become part of life. Personally, I rarely use my phone but I use it a lot for texting.

Pong is run by a team of PhD scientists trained at MIT, Princeton, Harvard and UCLA. The cases are embedded with a multi-patented, ultra-thin flexible printed circuit board antenna that redirects and diffuses the electromagnetic radiation (EMR) that would otherwise be absorbed by the user’s head and body.

The Pong case reduces radiation exposure by up to 95 percent below international safety limits, and can increase signal strength by up to 46 percent, depending on the device model…. Not only do other cases do nothing to protect users from radiation emissions, they can actually interfere with the phone’s signal. This interference forces the device to work harder, emitting higher levels of radiation and reduces battery life.

The World Health Organization (WHO) classifies the electromagnetic radiation smartphones emit as a carcinogen and recommends users adopt what it calls the “precautionary principle” to reduce their exposure. 

 While there is no proof that smartphone radiation causes cancer, the Journal of the American Medical Association found that just 50 minutes of use has been proven to alter activity in the brain area closest to the phone,” said Todd DeYoung, CEO of Pong Research. “If a pharmaceutical company submits a new drug to the FDA for approval that lists this alteration of brain activity as a side effect, the FDA would not likely approve the drug. The Pong case is not a radiation shield or absorber that interferes with the phone signal. Our technology redirects and redistributes radiation away from the head and body, and maintains or increases signal strength.

The techy bit…

All smart phone antennas emit microwave energy, a form of electromagnetic radiation (EMR), when transmitting to cell towers. Consumers’ heads and bodies can absorb the majority of this radiation. Pong rigorously tests its cases in its two test labs. All products are tested for SAR (Specific Absorption Rate) and TRP (Total Radiated Power) on all frequencies on which the phone operates worldwide. Two independent labs, CETECOM and RF Exposure Labs, both accredited as Telecommunications Certified Bodies with the Federal Communications Commission (FCC) and able to issue FCC equipment authorization approvals, verify Pong’s internal testing results. CETECOM and RF Exposure Labs regularly perform SAR measurements according to U.S., Canadian, European, and Australian standards for mobile devices.

The Pong cases are around £40 (for the mobiles) and come in lots of different colours for several makes of phone and the iPad. Nice – protective – Christmas pressie for someone you love maybe…?

For more information, visit www.pongresearch.co.uk

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