Talking of buying food, we all have to use supermarkets at some point. Have you seen this website service at www.mysupermarket.co.uk which allows you to complete an online order and will then compare your purchases with all the major supermarkets to tell you where you can get the whole basket or individual items cheaper? It is also clever enough to tell you if there is a better offer somewhere else and if buying a pack of something works out cheaper than just buying a couple. If you like, it will send your order to the cheapest supermarket online checkout. Isn’t it all getting very sophisticated?