Here’s a note I just put on Facebook group and I’m adding it here too – in case any of you see it ;). That comment will make more sense when you read the post below!
Workwise, I’m sorry I’ve been quiet. I’ve been having a think.
Google updates and AI search are decimating my traffic to the website and emails/contacts etc so people are no longer able to find Purehealth, which is SO annoying and frustrating. 25 years to build an ‘authority’ website and 1 or 2 google updates to destroy it!
My SEO etc scores are in the high 90s and my content is good quality (though I say so myself!), I post frequently on the blog etc, so it’s nothing I’m doing. I can only assume I have fallen foul of not advertising, not playing the algorithm game and talking about alternative health – you’ll see that a lot of non-mainstream health sites are now way down the rankings on page 4/5, whereas things like NHS, Very Well Health, Mayo Clinic etc are all top, with Reddit and Quora close behind.
I can see contact and sales levels dropping with alarming speed.
So, I’ve been thinking what to do! I am close to just closing, to be honest! There is no point in building the A-Z on the website and writing books and factsheets if no-one can find them, is there?! I could just concentrate on local patients, but that doesn’t get very many people well, does it?!
But, I’ve woken up this morning and thought I am not going to let it beat me! I shall just do things a bit differently, feel my way around for a bit and see what works and what doesn’t. Happily, I have a lovely list of people who follow me in various places so I am going to concentrate on writing the newsletter for all my email subscribers/followers and spread myself about a bit more (ooer) on Substack, Medium etc as well as the blog, and maybe Quora etc as well as increase the freelance writing so I can get my messages out in print/on other people’s platforms. Maybe do more YouTube or video courses. I can’t bring myself to go back on Twitter or do too much algorithmy social media, to be honest; I don’t want to play their game or support gurus whose views I find abhorrent. Elon Musk, I am looking a you!
That’s today’s plan anyway – we’ll see how it goes!! I’m starting by moving 800 or so of you to Substack (as per my message to all of you on my Mailerlite newsletter list) and that will become my new writing home for a while – we’ll see how it goes. I’ll set it up and let you know when it’s live. Then you can come and follow me there if you want to.
Wish me luck xxx