Cereals or confectionery? It’s difficult to tell says Which?

Just 8% of 100 breakfast cereals tested recently by Which? received a green light for healthy sugar levels. Some were so sugary they were indistinguishable from confectionery, said the consumer body.

31 cereals out of the 100 compared in Going Against the Grain contained more than four teaspoons of sugar per recommended serving and only one of the 28 cereals specifically marketed to children was found not to be high in sugar (but was still high in salt).

Morrisons Choco Crackles topped the sweet mountain with more sugar per serving than a Cadbury’s Chocolate Flake, followed closely by Kellogg’s Coco Pops Moons and Stars, Frosties and Ricicles which were over a third (37 per cent) pure sugar.  

Many brands positioned as healthy, such as Kellogg’s All Bran, Bran Flakes and Special K did little to bowl over Which? researchers. Starting the day with Special K, it says, would be almost the sugar equivalent to waking up to a bowl of Tesco’s Dark Chocolate Fudge Cake Ice Cream. (Ed’s note – haven’t I always said that!!) NPN May 09

Unsurprisingly, porridge comes out top. To read the full report on the Which? Website, click http://www.which.co.uk/static/html/pdfs/cereals_report.pdf

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